Attribution: The Biggest Marketing Fairytale

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Attribution: The Biggest Marketing Fairytale

Register for Napier's webinar and learn why attribution might not truly reflect a campaign's success. We will cover:
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  • Attribution models and the customer journey
  • Why attribution is a childish measurement
  • How B2B customers buy
  • Business metrics
  • Why you should measure incremental improvement
Presentation by
Mike Maynard

About the Presenter:
Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. He is a self-confessed geek who loves talking about technology. He believes in combining the measurement, accountability, and innovation that he learned as an engineer with a passion for communicating through PR and marketing campaigns.

Duration
45 minutes

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