How to Get AI to do Your Marketing Research

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How to Get AI to do Your Market Research
 

Register for Napier's webinar, where we will explore how AI can support B2B marketers with conducting market research. We will cover:
  • What are synthetic personas?
  • Using AI to work out what to ask 
  • The risks of using synthetic personas
  • How to create a synthetic persona: demonstration
  • The six steps to synthetic success 
Presentation by
Mike Maynard

About the Presenter:
Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. He is a self-confessed geek who loves talking about technology. He believes in combining the measurement, accountability, and innovation that he learned as an engineer with a passion for communicating through PR and marketing campaigns.

Duration
45 minutes

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