The Good, The Bad, and The Ugly of Marketing Measurement:
5 Metrics That Will Get You Promoted and 3 That Should Get You Fired
The Good, The Bad, and The Ugly of Marketing Measurement:
5 Metrics That Will Get You Promoted and 3 That Should Get You Fired
Register for Napier's webinar and join us as we explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully. We cover:
- Meaningless marketing metrics
- The difference between attribution and incrementality
- The importance of the customer journey
- Why you should care about prospects that are in market
- Measuring the unmeasurable
