A Practical Guide to Understanding and Using B2B Customer Journeys
Register for Napier's webinar and join us as we explore how customer journeys allow marketers to provide a tailored marketing and communications plan to quickly move the customer from awareness to opportunity. We cover:
- A simple four stage model to getting started with customer journeys
- Example customer journey maps
- How analysing customer touchpoints delivers tangible results
- Why different personas follow different journeys
- Designing campaigns to accelerate customers along their journeys
